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Have enough oil? You sure? Because, your dipstick has been lying to you.

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Company Media Contact Information
Media Contact Name: 
William Nachefski
Media Contact E-Mail: 
Media Contact Phone: 
281-460-6904
Company: 
SuperStik Automotive, LLC
Booth #: 
50043

Have you ever noticed how hard dipsticks can be to read? You get that weird “v” looking thing on the side of the stick or some squiggly line craziness with one side reading higher than the other. Your oil level is about as clear as mud right? This leaves you the tough job to interpret what exactly these incoherent results mean and what's worse they're not even consistent. They change every time you check your oil! OEM dipsticks are not nearly as accurate or repeatable as they can be.

Why? All OEM Dipsticks suffer from the same problem. A seal on the handle required for sealing the crankcase is the culprit. When you insert the dipstick handle into it’s tube, that seal pushes and pulls a pocket of air trapped inside the dipstick tube. This intern, causes the oil level around the dipstick to move in response. How much it moves depends on a variety of factors, all of which lead to the rampant inconsistencies found when using OEM dipsticks.

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Detroit Speed, Inc. Earns Goodguys Street Machine of the Year Award for 2018 with 'TUX' Camaro

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Company Media Contact Information
Media Contact Name: 
Alex Stivaletti
Media Contact E-Mail: 
Media Contact Phone: 
7046623272 ext. 137
Company: 
Detroit Speed, Inc.
Booth #: 
23080

Mooresville, NC: Detroit Speed, Inc., an industry leader in aftermarket suspension and chassis components and respected muscle car builder, earned its second Goodguys Street Machine of the Year award with a custom-built 1969 Chevrolet Camaro at the 2018 PPG Nationals held in Columbus, Ohio July 6-8, 2018. This honor comes 18 years after the 'Twister' 1969 Camaro took home the award. The 'Twister' Camaro is the car that ultimately led to the beginning of Detroit Speed, Inc.

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0% APR

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Company Media Contact Information
Media Contact Name: 
Derek Naidoo
Media Contact E-Mail: 
Media Contact Phone: 
5035019106
Company: 
Nitroheat LLC
Booth #: 
11079

Nitroheat has announced the launch of a new zero-percent APR program for Q3 of 2018.

According to the company, the demand for Nitromax and Nitroweld systems has allowed it to implement this new deal for customers.

With immediate effect, customers can now have their equipment financed at a 0% APR. All new clients will also receive a Nitro Stat Gun for every Nitromax system purchased during Q3 of 2018. This offer will end on Sept. 30, 2018. The program is structured to benefit the end user to offset the repayments with the financial benefits derived from material savings and improved productivity, according to the company.

Derek Naidoo CEO of Nitroheat states: “We realize the challenges of purchasing capital equipment and its impact on cash flow, therefore, through our leasing partnerships, we are now able to assist our clients by amortizing the cost of the equipment without incurring any interest on capital.”

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BrakeQuip dealers have the adaptability to provide hose assemblies for your custom application.

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Company Media Contact Information
Media Contact Name: 
Regina Durkan
Media Contact E-Mail: 
Media Contact Phone: 
865-251-9193
Company: 
BrakeQuip
Booth #: 
20481 & 36032

BrakeQuip Authorized Dealers excel at building custom brake, clutch, and power steering hose assemblies. Hoses are manufactured to your specified length and with the right fittings to give you exactly what you need. Now you can have a DOT-compliant brake, clutch, or power steering system that’s perfect for your:

- performance upgrade
- tuning alteration
- restoration project
- suspension lift or lowering
- stylized look

Dealers have a product line that extends to bent tube assemblies as well as hard-to-find unique hardware.

Ensure nothing but supple microfiber touches your paint!

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Company Media Contact Information
Media Contact Name: 
Evan Griffey
Media Contact E-Mail: 
Media Contact Phone: 
253-203-1417
Company: 
Griot's Garage
Booth #: 
12745

The Microfiber Plush Edgeless Towel is a premium quality 470 GSM microfiber towel with a long nap and plush weave featuring an edgeless design to increase performance and eliminate towel induced scratches.

-Ultra-plush weave for detailing even the most delicate surfaces
-Supercharges the performance of our spray-on waxes and detailers
-Can also be used to lift, hold, and wipe away polish and wax residue
-Edgeless, lint-free, snag-free design makes car care easy

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Borderless design provides edge-to-edge absorbency

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Company Media Contact Information
Media Contact Name: 
Evan Griffey
Media Contact E-Mail: 
Media Contact Phone: 
253-203-1417
Company: 
Griot's Garage
Booth #: 
12745

The Microfiber Edgeless Towel is a premium quality 320 GSM microfiber towel with an edgeless design to increase performance and eliminate towel induced scratches.

-Intricately woven nap lifts and holds polish and wax residue
-Tight, dense weave for detailing even the most delicate surfaces
-Can also be used with our spray-on waxes and detailers
-Edgeless, lint-free, design ideal for both interior and exterior uses
-Ensures nothing but supple microfiber touches your paint

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Extra-Large PFM® Edgeless Drying Towel

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Company Media Contact Information
Media Contact Name: 
Evan Griffey
Media Contact E-Mail: 
Media Contact Phone: 
253-203-1417
Company: 
Griot's Garage
Booth #: 
12745

Need superior drying power?

-Go big on size, thickness, and absorbency
-More drying, little-to-no wringing for faster vehicle drying
-Edgeless design ensures maximum safety
-Over 22% larger than our original PFM® Terry Weave Drying Towel
-Soft and safe double-ply long-looped microfiber

Unleash 1,044 square inches of thirsty ultra-premium microfiber. Lookout next level! Our Extra-Large PFM® Edgeless Drying Towel goes big on size, thickness, and absorbency. This towel's 29” x 36” size and whopping 1,120 GSM (grams per square meter) thickness means that in many cases even large vehicles like SUVs, trucks, and RVs can be dried with minimal wringing and maximum time savings. The Extra-Large PFM® Edgeless Drying Towel's special edgeless double-ply design ensures nothing but ultra-soft long-looped microfiber touches your finish.

Griot's Garage item #55596

Dual-Weave Interior Towels

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Company Media Contact Information
Media Contact Name: 
Evan Griffey
Media Contact E-Mail: 
Media Contact Phone: 
253-203-1417`
Company: 
Griot's Garage
Booth #: 
12745

Your first-class interior deserves a first-class towel

-Unique dual-weave delivers gentle dual-purpose cleaning
-Thick unique diamond-patterned, waffle-weave side lifts and traps common contaminants
-Low-nap, tight-weave side excels at light dusting, fingerprint removal, and final buffing
-Ideal when teamed with our interior cleaners, detailers, and dressings
-Satin edges and radiused corners ensure safe wiping of all interior surfaces
-Enjoy gentle, lint-free performance on even the most delicate surfaces

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Steele Rubber Products shows off their Push-Out Window Gasket Set for 1961-1967 Ford Vans at this year’s SEMA Show

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Company Media Contact Information
Media Contact Name: 
Raeia Lail
Media Contact E-Mail: 
Media Contact Phone: 
800-544-8665 X 268
Company: 
Steele Rubber Products
Booth #: 
23181

Steele Rubber Products is a family owned business and a well-known name in the automotive restoration industry. With a 60 year history of manufacturing high quality weatherstripping and rubber parts for classic cars, trucks and hot rods, they continue to make hard to find components for auto enthusiasts.
This push-out window gasket set fits 1961-1967 Ford Vans and is for the side OR rear push-out windows. This three (3) piece kit includes the push-out window weatherstrip that is fixed on the body, the window frame inner gasket that goes on the glass, and the window frame outer gasket that is around the outside perimeter of the frame and seals against the van when the window is closed. Replaces factory #C2UZ-89262A76, C2UZ-89262A78 and C2UZ-89262A80.
Part Number: 90-0152-81
Features and Benefits:
• Designed from factory originals and made specifically only for 1961-1967 Ford Vans.
• Main seal is fully molded so it looks and fits just like the original.

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Steele Rubber Products is inviting shops, resellers and professional builders to sign up for their Steele Partners Program at this year’s SEMA Show

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Company Media Contact Information
Media Contact Name: 
Raeia Lail
Media Contact E-Mail: 
Media Contact Phone: 
800-544-8665 X 268
Company: 
Steele Rubber Products
Booth #: 
23181

Steele Rubber Products is a family owned business and a well-known name in the automotive restoration industry. With a 60 year history of manufacturing high quality weatherstripping and rubber parts for classic cars, trucks and hot rods, there is no better partner for weatherstripping needs than Steele Rubber Products.
“We’re always excited to return to Las Vegas for the SEMA Show because it’s a great opportunity to see our friends in the industry and meet new ones. We enjoy talking to others and learning more about the current trends and how we can help shop owners and managers deliver a top-quality build that keeps their businesses booming,” says Danny Agosta, Automotive Project Coordinator with Steele. “Being able to see our sponsored builds is another exciting part of this event. These professional builders have tremendous expectations for our products and it’s great to be able to see the role our products play in the builds and that they’re performing to those high standards.”

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AMSOIL Launches Innovative Packaging Solution for Challenging Gear Lube Applications

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Company Media Contact Information
Media Contact Name: 
Parnell Thill
Media Contact E-Mail: 
Media Contact Phone: 
715-392-7101
Company: 
AMSOIL INC.
Booth #: 
24713

AMSOIL has unveiled a revolutionary new packaging system for hard-to-reach gear lube installations. The new AMSOIL SEVERE GEAR® Easy-Pack eliminates the challenges presented when changing gear lube by providing less mess, reduced waste and easier access.

AMSOIL SEVERE GEAR Easy-Packs allow for quicker and easier changing of gear oil. The innovative flexible packaging allows for improved maneuverability and access to fill holes, even in confined spaces. This results in less mess and less wasted product than commonly seen when using traditional quart containers. The Easy Pack has undergone extensive testing and development to ensure a durable, all-in-one package that can withstand even the most aggressive handling.

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Detroit Speed Inc. Enters New Selecta-Speed Wiper Kit for the 1969-1970 Mustang into 2018 SEMA Show New Product Showcase

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Company Media Contact Information
Media Contact Name: 
Alex Stivaletti
Media Contact E-Mail: 
Media Contact Phone: 
7046623272
Company: 
Detroit Speed, Inc.
Booth #: 
23080

MOORESVILLE, NC (August 1, 2018) – Detroit Speed is proud to enter its new, award-winning Selecta-Speed Wiper Kit for the 1969-1970 Mustang into the Street Rod/Custom Car Product category of the 2018 SEMA Show New Product Showcase.

Recipient of a Goodguys New Product of the Year award, this wiper kit includes a seven-speed wiper motor with five delays, and low and high speed. The modern, low-profile OE wiper motor design creates a clean look on the firewall and gives additional clearance under the hood.

To simplify installation, the new wiring harness was designed with the wiper motor connector already installed, eliminating the need to manually pin-out the connector. In addition, the rotary wiper switch now features a push button function for a windshield washer option.

Purchase these kits at DetroitSpeed.com or by calling 704-662-3272.

Click HERE for high-resolution images.

Media Contact:
Alex Stivaletti
alex@detroitspeed.com

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About Detroit Speed Inc.

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Detroit Speed Inc. Enters X-Tracker Hub Adapter Kit for the 1993-2002 Camaro/Firebird into 2018 SEMA Show New Product Showcase

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Company Media Contact Information
Media Contact Name: 
Alex Stivaletti
Media Contact E-Mail: 
Media Contact Phone: 
7046623272
Company: 
Detroit Speed, Inc.
Booth #: 
23080

MOORESVILLE, NC (August 1, 2018) – Detroit Speed is proud to enter its X-Tracker Hub Adapter Kit for the 1993-2002 Chevrolet Camaro/Pontiac Firebird into the Performance-Street category of the 2018 SEMA Show New Product Showcase.

The X-Tracker Hub Adapter Kit uses heat-treated alloy steel adapters to allow the use of SKF Racing hubs on a factory Camaro/Firebird spindle without affecting the wheel offset and brake system compatibility. The wheel hub remains in the factory location and allows for full functionality of the ABS system.

“The use of high-performance hubs results in improved hub stiffness and durability, as well as reduced brake caliper piston knock-back,” said Kyle Tucker, owner of Detroit Speed.

This easy-to-install, 100 percent direct bolt-on system includes all required mounting hardware and electrical connectors.

Purchase these kits at DetroitSpeed.com or by calling 704-662-3272.

Click HERE for high-resolution images.

Media Contact:
Alex Stivaletti

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Detroit Speed Inc. Ready to Reclaim Battle of the Builders Title with Two Custom-Built 1969 Chevrolet Camaros

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Company Media Contact Information
Media Contact Name: 
Alex Stivaletti
Media Contact E-Mail: 
Media Contact Phone: 
7046623272
Company: 
Detroit Speed, Inc.
Booth #: 
23080

Mooresville, NC (August 1, 2018): Detroit Speed looks to enter two powerhouse 1969 Chevrolet Camaros into the 2018 SEMA Show Battle of the Builders competition in Las Vegas, NV, Oct. 30 to Nov. 2, 2018.

The first entry is a one-of-a-kind muscle machine, cleverly dubbed “TUX” for its detailed and sophisticated appearance. Since its debut earlier this year, TUX has received multiple accolades including Goodguys 2018 Street Machine of the Year and a Great 8 Ridler finalist award at the 2018 Detroit AutoRama. TUX is performance-packed, complete with thousands of modifications that one could get lost in for hours.

The second entry is a uniquely designed convertible packed with custom features inside and out. Just a few of the upgrades include a custom-fabricated hood cowl and header panel, and 3D-printed hood fender and quarter grill vents.

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Stop Screwing With Your Nuts… Get The Thread Detective®

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Company Media Contact Information
Media Contact Name: 
Christine Gray
Media Contact E-Mail: 
Media Contact Phone: 
847-885-9050
Company: 
Innovative Components Inc
Booth #: 
52217

Innovative Components Inc. will be unveiling the new All-In-One Thread Detective® thread pitch identifying tool at the 2018 SEMA/AAPEX Show in booth 52217. This unique device is the most useful and necessary tool in any mechanic's tool box, tire shop, automotive repair shop, and in every gearhead’s garage. The Thread Detective® is a precise, portable and easy-to-use thread identifier for nuts, bolts, tapped holes, mounted or affixed studs, including lug nuts and wheel bolts.

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EnerSys® to Showcase Expanded ODYSSEY® Battery Product Offering at the 2018 SEMA Show

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Company Media Contact Information
Media Contact Name: 
Brian Salvatore
Media Contact E-Mail: 
Media Contact Phone: 
2154409800
Company: 
ODYSSEY BATTERY
Booth #: 
24875

READING, Pa., August 03, 2017 – EnerSys® (NYSE:ENS), the manufacturer of ODYSSEY® batteries, will showcase its expanded ODYSSEY® battery product offering at the 2018 Specialty Equipment Market Association (SEMA) Show in booth no. 24875. The SEMA Show will take place October 30-November 2 in the Las Vegas Convention Center, Las Vegas, Nevada.

The ODYSSEY® Battery booth will feature the new ODYSSEY® Performance Series™ 49-950 and 94R-850 batteries. The batteries are designed for a wide range of popular Jeep®, Dodge®, Chevrolet®, and some BMW® and Mercedes-Benz® vehicles. Also on display will be the ODYSSEY® Performance Series™ 8D and 4D batteries, which are designed for use in various applications such as marine, Recreational Vehicle (RV), bus, back-up generator systems and commercial truck applications. The ODYSSEY® Performance Series™ 8D and 4D batteries are currently scheduled to be available by the end of 2018.

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SATA offers a great performing solvent spray gun an exceptional price

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Company Media Contact Information
Media Contact Name: 
Tony Larimer
Media Contact E-Mail: 
Media Contact Phone: 
800-533-8016
Company: 
SATA Spray Equipment
Booth #: 
10609

The SATAjet® 1500 B SoLV is the perfect addition to the SATA family of spray equipment. With its name, SoLV, short for Solvent, Low VOC and Low Viscosity, it is a spray gun targeted at a specific segment of the collision repair industry. It was designed for full system applications: solvent-based basecoats, either Low VOC or National Rule as well as spraying sealer and clearcoat.
The SATAjet 1500 B SoLV is available in both HVLP and RP, The RP version has SCAQMD and EPA approvals.

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SATA gear available online

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Company Media Contact Information
Media Contact Name: 
Andrea Hindt
Media Contact E-Mail: 
Media Contact Phone: 
800-533-8016
Company: 
SATA Spray Equipment
Booth #: 
10609

Dan-Am Company has always sold SATA clothing in their catalog, but if a size or style ran out then it was no longer available. So in the fall of 2017 they decided to open an on-line apparel store.
“We decided that we wanted to have an online store that can be updated with the latest styles and sizes without having to deal with a lot of inventory or overstock of odd sizes,” Katrina Jorgensen-Wacholtz, co-coordinator of the SATA USA gear, said. “The website makes it easier for customers to get their clothing right away, every style and size is always available and if an item is on back order, it doesn’t take long to get the product delivered to the customer’s door.”

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Malco and Presta are Excited to Partner with Bair Customs on the Road to SEMA.

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Company Media Contact Information
Media Contact Name: 
Lauren Osina
Media Contact E-Mail: 
Media Contact Phone: 
3302891700
Company: 
Malco Products Inc
Booth #: 
11277

In preparation for SEMA 2018 Malco Automotive and Presta Products have been working with well-known builder Jason Bair of Bair Customs to feature his latest build, “Liquid Shadow” in the Malco and Presta combined booth #11277. This frame off custom fabricated 1968 Dodge Charger was commissioned by one of Bair Customs best customers and designed by Jason and his team.

The 1968 pro-touring Dodge Charger will be unveiled for the first time at SEMA 2018 and features a Gen III Hemi 426 Whipple super charged engine producing 1000 horsepower, with modern performance brakes and suspension to match its power.
Liquid Shadow’s exterior is true to the name, sporting a custom black paint job that includes touches of gunmetal and pearl with ghosted tail stripes. The interior is fully custom and offers design ques from both past and present.

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Cooled and heated air is an option with SATA air vision 5000

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Company Media Contact Information
Media Contact Name: 
Andrea Hindt
Media Contact E-Mail: 
Media Contact Phone: 
800-533-8016
Company: 
SATA Spray Equipment
Booth #: 
10609

Is your breathing air too cold or too warm? You will now be in the position to change this!
With the new, stand-alone SATA air warmer and the SATA air cooler belonging to the SATA air vision 5000 breathing protection family, you will now have the ability to adapt the breathing air temperature to cater to your needs.
Installation and Operation
The SATA air cooler attaches directly to one of the already existing adaptor plates on the SATA air regulator belt. It then has to be connected to the SATA air regulator (or SATA air carbon regulator, respectively). In the final step, the breathing protection hood is then connected to the SATA air cooler.

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