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OVERHAULIN’S MARK OJA MAKES A STOP FOR SWISSTRAX

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Company Media Contact Information
Media Contact Name: 
Delanie Shelton
Media Contact E-Mail: 
Media Contact Phone: 
760-347-3330
Company: 
Swisstrax Modular Flooring
Booth #: 
21201

OVERHAUL THIS. Mark Oja is not only an automotive mastermind, but he has an unwavering spirit that caught our eye. As the Swisstrax team has gotten to know him, it is easy to say he has left a lasting impression, like many of the Hot Rods he’s helped overhaul. Swisstrax recently floored Oja’s newest shop, California Speed & Custom in SoCal with an eye-catching modular hardwood tile, also know as Reclaimed Pine Vinyltrax®. You might know Oja best for his past appearances as a key member of the “A-Team” on Velocity’s Overhaulin’ but we can guarantee he hasn’t stopped there. Swing by the SEMA Swisstrax booth #21201 to see what his future holds, snap a photo, grab an autograph, ask him some questions and maybe get some answers. He will be hanging out Tuesday from 2:00 - 4:00 pm and Thursday from 10:00 am -12:00 pm, so why not meet him for yourself? If you feel up to it, ask about the newest flooring addition to his shop.

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GoJak® Air™, new revolutionary pneumatic lifting system. Zendex Tool does it again!!

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Company Media Contact Information
Media Contact Name: 
Dean Coccaro
Media Contact E-Mail: 
Media Contact Phone: 
6464173484
Company: 
GoJak Zendex Tool Corp
Booth #: 
11261

Zendex Tool Founder and Inventor Al Coccaro has done it again!! After years of testing and research the inventor and sole manufacturer of the GoJak® Faster Caster System® is proud to introduce its newest product line, GoJak® Air™. It's a revolutionary designed lifting system to replace hydraulics floor jacks that simply don’t last. Powered by compressed air and built with GoJak® durability. The secret is in the welded reinforced steel frame and reliable air springs. A host of additional features, including strategically placed grease fittings, will keep GoJak® Air™ running smoothly for years. Prior to painting, the GoJak® Air™ on display in the Gojak® - Zendex Tool Corp booth (#11261) was cycled over 100,000 times under load in our Danbury CT test facility. After that many cycles the unit shows virtually no wear and would be the equivalent of using this jack 10 times a day, 365 days a year for 27 years!! Stop wasting money on sub-standard hydraulic floor jacks.

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GoJak® SUV - Finally a Vehicle Jack/Dolly System built for Trucks and SUVs!

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Company Media Contact Information
Media Contact Name: 
Dean Coccaro
Media Contact E-Mail: 
Media Contact Phone: 
6464173484
Company: 
GoJak - Zendex Tool Corp
Booth #: 
11261

You asked, Zendex Tool delivered!! Introducing the newest member of the Gojak® family, Gojak® SUV™ Model 7016. Equipped with four super-heavy duty G.F. nylon casters (ANSI ICWM-2012 certified) and a unique steel roller design, Gojak® SUV pushes the limits of what can be moved with an auto-positioning dolly. Able to easily handle dual rear tires and designed specifically for Light Duty Class 1 & 2 trucks and SUV’s (up to 7,000 lbs). As always, with the Gojak® name, comes Zendex Tool’s 30+ year commitment to uncompromising quality, GoJak® durability and ease of use. Most importantly all GoJak® branded products now come with a 7-year limited warranty and are proudly designed, manufactured, tested and proven in the USA since 1984. The Gojak® Faster Caster System®, there really is no better value.

US Shift announces the Quick 6 Pro six-speed Transmission Controller with Integrated Trans Brake

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Company Media Contact Information
Media Contact Name: 
Jake Chandler
Media Contact E-Mail: 
Media Contact Phone: 
8647608598
Company: 
US Shift
Booth #: 
22519

Following the successful release of their Quick 6 Stand Alone Transmission Control System for the Ford 6R80 clutch to clutch transmission, US Shift is introducing the new Quick 6 Pro at SEMA 2017.

Designed as a complete electronic solution for adapting the Ford 6R80 into any vehicle, the Quick 6 Pro utilizes all of the revolutionary features of the standard Quick 6 while integrating electronic trans brake functionality for competition use. The added trans brake operation requires no additional parts or modification to the transmission.

US Shift's proprietary, patent pending design approach provides OEM level safety protocols and shift quality. The recently re-designed adaptive learning process allows users to drive their vehicle immediately after installation, with minimal to no initial tuning required. Fully adjustable shift points and torque converter clutch lock up are made possible using either the provided tuning software, or the enhanced built in user interface.

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HushMat Owners Launch New Venture – ZyCoat, LLC – and Revolutionary New ZyBar® Manifold and Exhaust Coating for Automotive Industry ZyBar is part of the ZyCoat® Family of Thermal Coatings Already Proven in High Temperature Applications

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Company Media Contact Information
Media Contact Name: 
Tim McCarthy
Media Contact E-Mail: 
Media Contact Phone: 
913-599-2600
Company: 
HushMat & ZyCoat
Booth #: 
23297

Olathe, Kansas (October 31, 2017) – The owners of HushMat recently formed ZyCoat, LLC as the exclusive distributor of ZyBar® Manifold and Exhaust Coating, a game-changing new product for the automotive industry. The first product in the ZyCoat® line of first-of-their-kind thermal coatings, ZyBar is a unique formulation adapted from coating technology that has been successfully used in the aerospace industry for years to neutralize the radiant heat produced in airplane engines.

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Ray Evernham and Valvoline to Unveil “The Ghost” at 2017 SEMA Show in Las Vegas

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Company Media Contact Information
Media Contact Name: 
deborah robinson
Media Contact E-Mail: 
Media Contact Phone: 
3125054336
Company: 
Victory Management Group
Booth #: 
61002

Ray Evernham and Valvoline to Unveil “The Ghost” at 2017 SEMA Show in Las Vegas

Innovative Modified Retro Racecar Designed by Evernham Blends Advanced Technology, Racing History

Join TV host and NASCAR champion crew chief Ray Evernham as he unveils the wildest car he has ever built -- “The Ghost”. Designed and built by hand by Evernham and his team at Ray Evernham Enterprises’ Big Iron Garage in partnership with Valvoline, “The Ghost” combines his admiration for old school automotive styling and aesthetics with his knowledge and access to modern day technology and performance. The concept for this car was born out of Evernham’s passion for vintage race cars, respect for innovation and concern for safety.

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PRESTONE® SYNTHENTIC BRAKE FLUIDS OFFER LARGEST MARGIN OF BOILING POINT PROTECTION TO MAINTAIN BRAKING SYSTEM

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Company Media Contact Information
Media Contact Name: 
Alexandra Lundy
Media Contact E-Mail: 
Media Contact Phone: 
818-610-1566
Company: 
Prestone
Booth #: 
30321

Chicago, IL – Is one of your everyday activities putting your safety and the safety of others at risk? It is if you’re driving on worn-out or poor-quality brake fluid. Even with the best brake pads, driving on substandard brake fluid puts you in danger of not being able to stop. That’s why people trust the number one brand of brake fluid, Prestone synthetic brake fluid from Prestone Products Corporation.

Because brakes create high temperatures and are stressed by environmental extremes, braking failure triggered by brake fluid boiling can occur. Prestone® produces premium brake fluids with a higher dry boiling point for increased vehicle safety. Prestone® DOT 3 High Temperature Synthetic Brake Fluid and Prestone® DOT 4 Synthetic Brake Fluid ensure optimal brake performance in extreme system conditions.

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COR-GUARD® CORROSION INHIBITORS MAKE PRESTONE ANTIFREEZE 5X MORE EFFECTIVE

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Company Media Contact Information
Media Contact Name: 
Alexandra Lundy
Media Contact E-Mail: 
Media Contact Phone: 
818-610-1566
Company: 
Prestone
Booth #: 
30321

Antifreeze Industry-Leader Provides Cutting-Edge Technology to Improve Engine Life

Chicago, IL. – The groundbreaking Cor-Guard® corrosion inhibitors, developed by Prestone Products Corporation, are five times more effective at protecting against corrosion than the next leading branded antifreeze/coolant. Guaranteed for all vehicles, Prestone antifreeze/coolant delivers longer engine life. Engineered with Cor-Guard®, this Prestone product sets the industry standard in fighting against corrosion and keeping cooling systems running more efficiently.

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PRESTONE® INTRODUCES NEW RADIATOR FLUSH & OIL DEGREASER

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Company Media Contact Information
Media Contact Name: 
Alexandra Lundy
Media Contact E-Mail: 
Media Contact Phone: 
818-610-1566
Company: 
Prestone
Booth #: 
30321

The Innovative Cleaner Is Easy to Use on the Most Contaminated Cooling Systems

Chicago, IL. – Prestone Products Corporation, the leader in under-the-hood chemicals, has just released its all-new Radiator Flush & Oil Degreaser. From stunning hot rods to well-worn minivans, all cars can benefit from a pristine cooling system now made possible by Prestone’s easy-to-use cleaner.

For vehicles to function at their best, it is critical that engines be free of contaminants and corrosion that could lead to overheating. Prestone’s innovative two-part cleaner tackles these potential hazards. The first solution is a breakthrough cleaner that will dissolve corrosion and scale without damaging car metals while the second formula is an oil encapsulation system that will strip grease, oil and fuel contamination from all surfaces within the cooling system.

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PRESTONE WASHER FLUIDS TAKE WINDSHIELDS TO THE NEXT LEVEL OF CLEAN

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Company Media Contact Information
Media Contact Name: 
Alexandra Lundy
Media Contact E-Mail: 
Media Contact Phone: 
818-610-1566
Company: 
Prestone
Booth #: 
30321

High Performance Solutions Handle Mother Nature’s Toughest Challenges

Chicago, IL. – Prestone Products Corporation, the leader in under-the-hood chemicals, offers a powerhouse line-up of windshield washer fluids. Prestone advanced windshield washer fluids keep your windshield clean without hindering the latest vehicle technology. Prestone’s formulations have been extensively tested to not interfere with rain-sensing wiper technology or washer fluid reservoir continuity sensors.

Prestone has always been a leader in washer fluid performance. Specially-engineered to keep windshields flawless with a streak-free shine, the Prestone family of windshield washer fluids keeps your windshield crystal clear all year long, in all weather conditions.

Prestone offers multiple formulas for winter and summer that go beyond the “blue fluid.” The windshield products include:

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BISHOP INNOVATIONS INTRODUCES HOZEEZ® DISPLAY BOX FOR RETAIL COUNTERS AND STORE SHELVES.

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Company Media Contact Information
Media Contact Name: 
Bob Bishop
Media Contact E-Mail: 
Media Contact Phone: 
7812645698
Company: 
BISHOP INNOVATIONS
Booth #: 
13115

Bishop Innovations now has a retail counter display box available for HOZEEZ® car wash accessories. This container, to be shown at the 2017 SEMA show in Las Vegas, will allow retailers to display HOZEEZ® on counters and shelves. The display box will be shipped free of charge with bulk orders to retailers.

HOZEEZ® is the most effective and durable hose guide on the market. The unique patented design features that enable the product to work so well also make it difficult to package in cost-effective retail packaging. A pair of HOZEEZ® cannot simply be dropped into a cheap plastic bag and stapled closed, as others do with small inexpensive products.

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Launch of new automotive paint line with Dave Kindig highlights busy SEMA 2017 Show for AkzoNobel

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Company Media Contact Information
Media Contact Name: 
Dan Green
Media Contact E-Mail: 
Media Contact Phone: 
312-259-7136
Company: 
AkzoNobel
Booth #: 
25163

AkzoNobel and automotive artist Dave Kindig are set to introduce a new custom color line of automotive paints at the upcoming Specialist Equipment Market Association (SEMA) Show taking place October 31 to November 3 at the Las Vegas Convention Center (LVCC) in Las Vegas, NV. The new paint line will be introduced at a press conference scheduled for 3:30 to 3:50 Pacific Time on November 1 at the AkzoNobel booth (#25163).

The announcement with Kindig, host of the popular cable TV show “Bitchin’ Rides,” highlights a busy week for AkzoNobel, which will showcase its products and host autograph signing sessions at its show booth at the SEMA event. Sikkens, Lesonal, Wanda, Sikkens Autocoat BT, & U-TECH are among the product lines that will be on exhibit at the show.

AkzoNobel will also host a press conference at booth #25163 at 9:30 a.m. on November 1 to announce CarBeat, a new digital process solution that will be available to automotive repair shops around the world.

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KNIPEX Tools Introduces Ear Clamp Pliers

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Company Media Contact Information
Media Contact Name: 
Rachel Kerstetter
Media Contact E-Mail: 
Media Contact Phone: 
216-242-0415
Company: 
KNIPEX Tools
Booth #: 
10265

Durable pliers series is suitable for simple and reliable clamping of 1-ear and 2-ear clamps.

BUFFALO GROVE, Ill. – KNIPEX Tools LP’s new series of Ear Clamp Pliers is designed for simple and reliable clamping of 1-ear and 2-ear clamps.

Available in front jaw and dual front and side jaw options, the pliers are designed to not damage the press points on the ear clamps of a workpiece. The Ear Clamp Pliers are ideal for work on CV boots, coolant and fuel lines, air pressure systems and compressors.

The pliers come in two options: single and double jaw. Both models are 8 ¾ inches long, weigh only one pound and are forged and oil-hardened out of German, chrome vanadium steel for durability and long life. The dual-jaw Ear Clamp Pliers option has an additional side jaw for easy clamping at a 90-degree angle when space is limited.

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KNIPEX Tools Introduces Extra Long Needle Nose Pliers

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Company Media Contact Information
Media Contact Name: 
Rachel Kerstetter
Media Contact E-Mail: 
Media Contact Phone: 
216-242-0415
Company: 
KNIPEX Tools
Booth #: 
10265

Extra Long Needle Nose Pliers designed to be a comfortable, convenient multi-use tool for hard-to-reach areas.

BUFFALO GROVE, Ill. – KNIPEX Tools introduced its 11-inch Extra Long Needle Nose Pliers. The pliers are designed for strong and flexible gripping of small pipes, screws and round parts in hard-to-reach areas.

The Extra Long Needle Nose Pliers feature multiple gripping zones that are perfect for pulling and twisting, making them a versatile multi-use tool for the automotive industry. Workpieces can be carefully grabbed, held and guided with the four grooves in the jaws of the slim, yet robust, pliers. Other features include a serrated gripping area for holding onto round parts or pipes and a slim, extra-long design for limited working space.

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KNIPEX Tools Introduces Gripping Pliers Series

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Company Media Contact Information
Media Contact Name: 
Rachel Kerstetter
Media Contact E-Mail: 
Media Contact Phone: 
216-242-0415
Company: 
KNIPEX Tools
Booth #: 
10265

Versatile pliers series features unique heavy-duty design built for tough jobs.

BUFFALO GROVE, Ill. – October 2017 – KNIPEX Tools introduced its series of Gripping Pliers. The series features Universal, Long-Nose and Welding Gripping Pliers.

The 10-inch Universal Gripping Pliers feature a unique, pivoting bottom jaw that automatically adjusts to any workpiece in the field, including square, round, hex and flat materials. The pliers also feature toggle lever action for a high clamping pressure grip, making the pliers ideal for secure, one-handed operation.

The 8-inch Long-Nose Gripping Pliers are bright zinc-plated and feature narrow, long jaws at a slim width of ¼ inch. The pliers are specially designed for areas difficult to reach. The Long-Nose Grip Pliers also feature a non-serrated gripping area for pinching off hoses.

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KNIPEX Tools Introduces Hose Clamp Pliers with Locking Device

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Company Media Contact Information
Media Contact Name: 
Rachel Kerstetter
Media Contact E-Mail: 
Media Contact Phone: 
216-242-0415
Company: 
KNIPEX Tools
Booth #: 
10265

Easy-to-use hose clamp pliers series stays locked without the user’s grip.

BUFFALO GROVE, Ill. – KNIPEX Tools adds new locking Hose Clamp Pliers to its series of Hose Clamp Pliers. The new pliers keep the clamp open and locked in position without the need to grip and hold onto the pliers until the user is ready to move the clamp.

The pliers feature a lock which opens at the touch of a button and rotatable tips to reliably grip hose clamps in all positions. The pliers can be used on a variety of clamps up to 2 3/4 inches in diameter and offer leverage to allow clamps to be easily opened and moved without exerting great effort.

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KNIPEX Tools Introduces Needle-Nose Combination Pliers

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Company Media Contact Information
Media Contact Name: 
Rachel Kerstetter
Media Contact E-Mail: 
Media Contact Phone: 
216-242-0415
Company: 
KNIPEX Tools
Booth #: 
10265

Pliers series ideal for gripping, bending, holding, pulling and cutting workpieces
for all common installation and repair work.

BUFFALO GROVE, Ill. – KNIPEX Tools introduced its series of Needle-Nose Combination Pliers. The pliers are ideal for all common installation and repair work that involves gripping, bending, holding, pulling and cutting the workpiece.

At a length of six inches, the Needle-Nose Combination Pliers have a slim-head design and anti-twist, pointed jaws, making the pliers useful when working in tough, confined areas. The pliers include a special convex contour on one jaw for a highly secure, three-point grip on workpieces. The pulling groove in the gripping area permits small parts, such as nails, pins and bolts, to be held and pulled without slipping.

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OKI Data Americas Demonstrates Durable Vehicle Wrap Solutions with Leading Color Density at SEMA 2017

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Company Media Contact Information
Media Contact Name: 
Barbara Thatcher
Media Contact E-Mail: 
Media Contact Phone: 
408-701-7528
Company: 
OKI Data Americas
Booth #: 
51819

Presentations of vehicle wrap customization and personalization to highlight capabilities of award-winning ColorPainter M-64s wide-format printer that beats competition in color vibrancy and outdoor durability

IRVING, Texas, Oct. 26, 2017 /PRNewswire/ -- OKI Data Americas, a world-class printing technology leader, will share its latest technology in cutting-edge vehicle wrap solutions at SEMA 2017, taking place Oct. 31-Nov. 3, 2017 at the Las Vegas Convention Center. As the trend and demand for personalization and customization in vehicle wraps soars, OKI will spotlight the capabilities of its award-winning ColorPainter M-64s wide-format printer, which provides unparalleled outdoor longevity and color saturation of vehicle wraps, at its booth #51819.

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SEMA LAUNCH PAD FINALIST TOM BURDEN AND HIS GRYPMAT APPEAR ON SHARK TANK NOV 12th

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Company Media Contact Information
Media Contact Name: 
Ray Ferreira
Media Contact E-Mail: 
Media Contact Phone: 
813-943-5166
Company: 
Grypmat
Booth #: 
50618

Milwaukee, WI October 27th 2017 – Tom Burden is one of this year’s SEMA Launch Pad finalists, and the latest news can only add to the momentum of his growing startup company, Grypmat. Our team is excited to announce that Tom Burden will be featured on “Shark Tank” November 12th, 9pm-10pm ET/PT on ABC. This news comes just days before Tom takes the stage for this year’s SEMA Launch Pad competition on October 30th. After being selected as one of the ten finalists, Tom will compete for Overall Winner of this year’s contest. The winner will receive a $10,000 award to be used for business promotion and a free booth at the 2018 SEMA show.

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We are back! Legendary scheel–mann seats of Germany

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Company Media Contact Information
Media Contact Name: 
Toby Pond
Media Contact E-Mail: 
Media Contact Phone: 
503-290-9917
Company: 
SCHEEL-MANN USA
Booth #: 
50045

scheel-mann usa brings legendary German aftermarket seats back to the USA!

Showing at SEMA booth #50045 for the first time in decades. This specialty orthopedic aftermarket seat will change your customer’s life.

Made in Stuttgart, Germany since 1966. Third generation family business focuses on quality and customer service. Equally at home in your sports car, RV, truck or daily driver… anywhere comfort is a priority.

On display for the first time, our brand new integrated seat belt seat.

After walking the SEMA show what better way to experience our product than to come relax in our “seat” lounge and find out what makes our seat different.

For more information on scheel-mann usa, please visit www.scheel-mann.com

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