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New HELLA LED Retrofit Bulbs

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Company Media Contact Information
Media Contact Name: 
Martin Ngwenya
Media Contact E-Mail: 
Media Contact Phone: 
7706317500
Company: 
HELLA, Inc.
Booth #: 
23213

– Instant modern lighting for your vehicle’s interior –

Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, introduces the new HELLA LED Retrofit Bulbs. Apart from their pleasant color temperatures and reliable brightness, the new LED Retrofit Bulbs from HELLA are an attractive choice offering greater energy efficiency and long service life over standard bulbs.

Retrofitting the HELLA LED bulbs is quick and easy to do thanks to the practical "Plug & Play" principle. You can individually set the tone inside your vehicle by choosing between white (5,000k) and cool white (6500K). These new 12V bulbs are impact and vibration-resistant and have a homogenous light distribution.

Consuming only 1W of power these LED bulbs come in white and cool white with a luminous flux that ranges from 35 lm to 65 lm.

The 6418LED bulbs has a SV8.5-8 base with a length of 36mm and replaces the 6418 bulb.

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Goodguys Rod & Custom Association Announces 2017 Event Schedule

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Company Media Contact Information
Media Contact Name: 
Betsy Bennett
Media Contact E-Mail: 
Media Contact Phone: 
503-246-0237
Company: 
Goodguys Rod & Custom Association
Booth #: 
22975

Goodguys Rod & Custom Association Announces 2017 Event Schedule

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Rear four piston aluminum calipers to match your four piston front calipers.

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Company Media Contact Information
Media Contact Name: 
Michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

Rear four piston aluminum calipers to match your four piston front.
CLARENCE, NY, October 27 -- Four piston calipers on the front of any vehicle is easy to build. With all the new wheels that are available, wheel openings are getting bigger. So matching front and rear calipers is desirable. New cars are delivering the same, so SSBC paid attention and developed a matching rear caliper program. The key to this program is to find the right parking brake and rotor system. Keep in mind that the parking brake is inside the rotor. SSBC has been making the Corvette sytem in stainless for years. Making a rotor was easy. The new kit has a complete stainless parking brake system and will mount to any of the popular rear axles. Using 11.5” rotors and our award winning comp caliper, SSBC has the right combination.

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“Direct Fit “alumunim calipers for 1965–1982 Corvette.

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Company Media Contact Information
Media Contact Name: 
Michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

“Direct Fit “alumunim calipers for 1965–1982 Corvette.

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Four piston calipers in a 15” wheel and 12” rotors. Yes, JL8 is back!

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Company Media Contact Information
Media Contact Name: 
michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

CLARENCE, NY, October 27 -- The system was released in 1969 for production as RPO JL8, 4-Wheel Power Disc Brakes. The option was only produced during a limited timeframe, from February 1969 to May 1969, and production was only 206 units. The JL8 option was available on any Camaro model; the cost was $500.30 (that would cost $3,261.64 today!) for SS or Z28 models and $623.50 ($4,064.83 today) for non-SS non-Z28 models. All JL8 cars received the 15x7 rally wheels. Most JL8s were installed on Z28s, though some non-Z28 non-SS Camaros have been verified as receiving JL8!

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JL-88 offers even MORE brake performance in 15 inch wheels with 8 piston calipers

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Company Media Contact Information
Media Contact Name: 
michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

JL-88 offers even MORE brake performance in 15 inch wheels.
CLARENCE, NY, October 27 -- Many muscle cars and Corvettes have been upgraded to high horsepower motors. Under the hood lies a beast, but what about your brakes? SSBC has developed a caliper that delivers that “whoa” in 15 inch wheels. Eight large stainless steel pistons are used to put maximum clamping pressure behind a C5 Corvette pad. Modern pad material—with massive clamping—controls stopping power. SSBC uses 11.8” x 1.25” thick rotors to handle heat disappation. With simple instructions and all hardware included, installation is done in just a few hours. Applications for popular GM muscle cars are available and include optional finishes, rotors and drop spindles. 1965-1982 Corvettes even have the option for “Direct Fit”. Eight piston all around. Rims required are only 15” x 7” and will fit GM steel rally wheels

SSBC introduces the Forged Modular Master Cylinder program.

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Company Media Contact Information
Media Contact Name: 
michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

CLARENCE, NY, October 27 -- With 12 different styles of forged master cylinders and 12 different cap styles, you can customize the master cylinder to match the valve cover on your car. The ugliest thing under the hood is the master cylinder, but not any more. SSBC has forged an aluminum master cylinder that handles over 4000 psi and can be finished just the way you like. The master cylinders are available in popular muscle car and street rod applications. Finishes are available in clear, black nickel and polished. SSBC offers the same finishes for the caps and also has plain, finned and ball milled styles. These caps match most of the aluminum valve covers.
“These new finishes and styles finish the look under the hood. Master cylinders go from ugly to matching. The Master cylinder does not look like it was added on,” says Mike Jonas, lead designer at SSBC. 12 caps and 12 different bodies, make 144 combinations of different looks. Available in popular GM, Ford and Mopar applications.

SSBC makes instructions easier for all their disc brake kits. Photo Docs (TM) make it easy

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Company Media Contact Information
Media Contact Name: 
Michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

SSBC makes instructions easier for all their disc brake kits.
CLARENCE, NY, October 27 -- Most of us don’t bother to read all of the instructions because it
takes too long and many of the words we don’t understand. We try to accelerate the install. SSBC
has come up with a better way for us to look at a drawing and see how
things go together. SSBC Photo Docs™ make it simple to look at the kit
and go right to installation. SSBC shows how all the parts go together.
All you need to know are the torque specs and what to adjust or grease.
Fewer words and more detailed pictures is the key. Correct installation
is essential to make your aftermarket parts work like they should. Look
for these instruction in all of SSBC’s kits in 2017.

About SSBC
Stainless Steel Brakes Corporation (SSBC) first pioneered the stainless steel sleeved caliper for
classic Corvettes and Mustangs back in 1975. We are the industry standard for high quality brake

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Master cylinders that weigh half as much as stock cast master cylinders and do not rust.

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Company Media Contact Information
Media Contact Name: 
Michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

CLARENCE, NY, October 27 -- SSBC has developed a new master cylinder that weighs just under four pounds and looks just like the stock cast master cylinder. This light weight pressure cast aluminum master cylider performs and looks just like the stock master, but has better corrosion resistance. These new aluminum master cylinders are made from the original prints and every master cylinder is tested for quality. They will handle pressures up to 2000 psi. and work with Hydroboost systems. Available for popular GM, Ford and Mopar applications

weighing from 3-3.4 lbs

About SSBC
Stainless Steel Brakes Corporation (SSBC) first pioneered the stainless steel sleeved caliper for classic Corvettes and Mustangs back in 1975. We are the industry standard for high quality brake systems and components. SSBC offers a complete line of disc brake conversions and performance brake upgrades for classic muscle cars, late model performance vehicles, street rods, customs, trucks, SUVs and Jeeps.

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Bend stainless steel brake lines with your bare hands and use a regular flaring tool. No special tools required

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Company Media Contact Information
Media Contact Name: 
Michael Jonas
Media Contact E-Mail: 
Media Contact Phone: 
716-407-0113
Company: 
SSBC
Booth #: 
22697

Bend stainless steel brake lines with your bare hands and use a regular flaring tool.
CLARENCE, NY, October 27 -- SSBC has developed a dead soft brake line that can be bent with your hands and is still strong enough to hold brake line pressures. Many cars have been modified and pre-bent line will not work, so modifying stock lines are a must. This is a great time to replace lines and bend them from straight sticks. With stainless lines and fittings, this will be the last time you’ll ever have to replace your lines. But what about Ni-cop lines, don’t the do the same thing? Ni-cop lines are plated lines but still have steel fittings. So, rust occurs at the fittings regardless, and removal or replacement is going to be needed. With SSBC lines, everything is stainless.

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Update your Tri five braking systems with zero offset and 2” drop spindles.

Revealing the '55 Chevy Bel-Air Convertible, 505HP Custom Cruiser at SEMA 2016

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Company Media Contact Information
Media Contact Name: 
Mike Greer
Media Contact E-Mail: 
Media Contact Phone: 
847-634-7534
Company: 
BlackDog Speed Shop
Booth #: 
23778

Lincolnshire, IL - October 28, 2016 - One of the most iconic period and drag racing stories of life in the 1960's was George Lucas' movie "American Graffiti", which stands out as one of those films that captures earlier times well remembered. One of the heroic moments in the film is the final drag race between a '32 Ford Deuce Coupe and a '55 Chevy Bel-Air Hard Top (driven by Harrison Ford's character).

Since its introduction to the marketplace, the 1955 second generation Tri-Five Bel-Air was advertised as the "Hot One" in GM's ad campaigns. BlackDog Speed Shop is a custom builder, racing and motorsports shop located in Lincolnshire, IL. For their 2016 SEMA project, the company found a Tri-Five in decent condition and then put the BlackDog Speed team to work.

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Covercraft Introduces New, Innovative Car Cover Fabrics at the 2016 SEMA Show

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Company Media Contact Information
Media Contact Name: 
Jeff Jegelewicz
Media Contact E-Mail: 
Media Contact Phone: 
4052389651
Company: 
Covercraft Industries, LLC
Booth #: 
23531

Pauls Valley, OK – Covercraft is introducing new car cover fabrics at the 2016 SEMA Show that
are innovative, stylish and provide protection from the elements.
The all-new Grafix Series™ line of custom car covers are attention-getting printed designs on
durable, lightweight DWR (durable water repellency) finish fabrics. The durable and strong 75
denier fabric construction is similiar to the Covercraft exclusive WeatherShield HP fabric that has
been a favorite outdoor fabric for collectors, enthusiasts and everyday vehicle drivers for many
years. The Grafix Series fabric is lightweight, easy to handle, and compresses in size for compact
storage. Soft to the touch, these new designs feature fibers that are not stiff enough to scratch
paint finishes and provide a new way to protect vehicles with a special touch of personalization.
Different camoufloage, daisy and floral designs highlight the new options that also include an abstract

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Driven Racing Oil Storage Defender Kit Brings Storage Additives Together

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Company Media Contact Information
Media Contact Name: 
Lake Speed Jr.
Media Contact E-Mail: 
Media Contact Phone: 
866-611-1820
Company: 
Driven Racing Oil
Booth #: 
22613

Huntersville, NC – Driven Racing Oil™ combines its Oil and Fuel Storage Defender products in one convenient kit.

Driven offers two versions of Storage Defender for gasoline engines (one formulated for fuel and one for oil) to combat corrosion and degradation that occurs at an accelerated pace during prolonged periods of storage. Both products feature special corrosion-inhibitors and anti-oxidants that work to counteract the damaging effects of moisture buildup from the hydroscopic characteristics of Ethanol-blended fuel and from chemical decay. In addition, the Gasoline Additive stabilizes the fuel as well as cleans existing deposits on intake valves, fuel injectors, carburetors and in the combustion chamber. Simply perform an oil change, add the oil additive to your oil and the fuel additive to your gas tank, top off the fuel tank and run the engine for five minutes before putting the vehicle in storage.


Part No: 80004 Price: $18.99

Driven Racing Oil AT3 Synthetic Automatic Transmission Fluid

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Company Media Contact Information
Media Contact Name: 
Lake Speed Jr.
Media Contact E-Mail: 
Media Contact Phone: 
866-611-1820
Company: 
Driven Racing Oil
Booth #: 
22613

Huntersville, NC – New AT3 fluid from Driven Racing Oil™ is a full synthetic ATF that features mPAO, the most innovative synthetic base oil available.

Driven’s AT3 features multifunctional additives, corrosion inhibitors and foam suppressors. It also features high temperature protection and shear stability while offering improved low temperature flow and seal protection. AT3 is recommended for use in Toyota T-III and T-IV, Honda ATF-Z1, NissanMatic D, J & K, Diamond SP-II, SP-II, Mazda ATF M-V, most BMW, Audi, VW automatic transmissions. AT3 can also be used in manual transmissions and transaxles like T-5, T-45, T-56 and late model BMWs that call for DEXRON III or multi-vehicle ATF.


Part No: 04706 Price: $10.99

About Driven Racing Oil™

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Driven Racing Oil™ AT6 Synthetic Automatic Transmission Fluid

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Company Media Contact Information
Media Contact Name: 
Lake Speed Jr.
Media Contact E-Mail: 
Media Contact Phone: 
866-611-1820
Company: 
Driven Racing Oil
Booth #: 
22613

Huntersville, NC – Driven Racing Oil™ introduces a full-synthetic automatic transmission fluid featuring mPAO technology for use where Dexron VI® and Mercon LV® fluids are recommended.

New AT6 fluid from Driven Racing Oil™ is a full synthetic ATF that features mPAO, the most innovative synthetic base oil available. This fluid is designed for use in Toyota Type T-III and T-IV, Honda ATF-Z1, NissanMatic D, J, & K, Diamond SP-II, SP-III, Mazda ATF M-V, most BMW, Audi, automatic VW transmissions and all manual transmissions that specify Dexron VI® and Mercon LV® ATF.

Part No: 04806 Price: $11.99

About Driven Racing Oil™

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3M Automotive Aftermarket Division Announces Military Veteran Collision Shop Professionals Who Will Spend a Race Day with Automotive Designer Chip Foose

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Company Media Contact Information
Media Contact Name: 
Debby Robinson
Media Contact E-Mail: 
Media Contact Phone: 
3125054336
Company: 
3M
Booth #: 
61027

3M Automotive Aftermarket Division Announces Military Veteran Collision Shop Professionals Who Will Spend a Race Day with Automotive Designer Chip Foose

Collision Shop Owners Nominated Military Veteran Employees
for Chance to Win a Trip to the NASCAR Race in Texas

ST. PAUL, Minn., (October xx, 2016) – 3M Automotive Aftermarket Division knows how much our nation’s veterans have given to our country. That’s why the company has had a long-standing commitment to giving back to the men and women who have served. Now, 3M AAD is providing the opportunity for body shop owners to recognize their veteran employees with a special trip to the Chase for the NASCAR Sprint Cup Series™ race in Texas in November.

At the NASCAR Sprint Cup Series™ race in Texas on November 6, 10 body shop owners and 10 of their veteran employees will join automotive celebrity Chip Foose to celebrate their service and enjoy an incredible day of racing.

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Driven Racing Oil Conventional 80W-90 GL-4 Gear Oil Protects “Yellow” Metals

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Company Media Contact Information
Media Contact Name: 
Lake Speed Jr.
Media Contact E-Mail: 
Media Contact Phone: 
866-611-1820
Company: 
Driven Racing Oil
Booth #: 
22613

Huntersville, NC – This petroleum formula is designed to work with “yellow” metals used in manual transmissions and transaxles.
New Conventional 80W-90 GL-4 Gear Oil from Driven Racing Oil™ is an 80W-90 blend using high viscosity index mineral base stocks and special additives. It is designed to provide excellent performance in applications that call for 80W-90 GL-4 gear oil. Driven 80W-90 is designed to be used with “yellow” metals like brass, bronze and copper. These metals are often used in synchronizers, bushings and other components typically found in manual transmissions and transaxles.

Part No. 04530 Price $9.99

About Driven Racing Oil™

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3M Automotive Aftermarket Division Joined Collision Repair Education Foundation in Providing Grants to 58 Deserving Veterans and Family Members through the 3M Hire Our Heroes Program in 2016

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Company Media Contact Information
Media Contact Name: 
Debby Robinson
Media Contact E-Mail: 
Media Contact Phone: 
3125054336
Company: 
3M
Booth #: 
61027

ST. PAUL, Minn., (November 1, 2016) – 3M Automotive Aftermarket Division, along with the Collision Repair Education Foundation, are proud to support the 58 recipients in the 2016 3M Hire Our Heroes awards. The recipients included 54 students that are currently studying collision repair, and who have served or are currently serving in the military.

Each winning veteran student had the opportunity to select $1,500 worth of tools as part of the award. For those students graduating this year, they have the opportunity to select an additional $1,500 in tools upon graduation and upon getting hired into the collision industry. There were additional $1,000 scholarships for select veterans.

2016 3M Hire Our Heroes Veteran Grant Recipients

Ray Alston – U.S. Army Guilford Technical Community College, Jamestown, NC
Alexandros Aslanis – U.S. Marines Parkland College, Champaign, IL

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Color Match 101: Removing Variables for the Best Paint Job - Shawn Ryan, 3M AAD Senior Technical Service Engineer, and David Huebl, 3M AAD Senior Technical Engineer

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Company Media Contact Information
Media Contact Name: 
Debby Robinson
Media Contact E-Mail: 
Media Contact Phone: 
3125054336
Company: 
3M
Booth #: 
61027

ST. PAUL, Minn. (November 1, 2016) – It may seem a bit odd for 3M to have a voice in an area that tends to receive ample input from all of the major paint companies. However, if we take a step back, it’s easy to see that 3M touches the repair at every step prior to and after the painting process. This unique perspective has allowed 3M to objectively observe the day-to-day challenges that are facing today’s paint departments.

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